K-Tour Pass in Busan: Price, Versions and How to Buy (Pilot Started Oct 1)

The K-Tour Pass is a pilot in Busan that started on Thursday, Oct 1, 2026, run by the culture ministry and the Korea Tourism Organization for foreign independent travelers. It comes in two versions at 15,000 won each, includes free entry to one of 35 paid Busan attractions and discounts at 50 partner merchants, and it can be bought online through Klook and Webtour.

What the pass is

The Korea Times, Starnews and Herald Business reported the launch on Oct 1, 2026. The pass is a pilot for foreign independent travelers, with Busan as the test region. The Korea Times reports that 76.8 percent of foreign visitors in a 2025 survey went to Seoul, 15.7 percent to Busan, 11.2 percent to Gyeonggi and 9.7 percent to Jeju, and that the aim is to draw travelers beyond the capital.

The two versions

Both versions cost 15,000 won, according to the Korea Times and Starnews. Both include free admission to one of 35 paid Busan attractions and discounts at 50 partner merchants.

How to buy and use it

The pass is sold online through Klook and Webtour. The Korea Times names Webtour’s partner service as WebBaggage, while Herald Business names it Hop & Hop, so search for the pass by its name rather than by the service. An optional physical card, which combines transit and a won debit function, is free at kiosks at Incheon, Gimpo and Gimhae airports and at Seoul and Busan stations. It can be topped up with cash or a foreign credit card at stations, while online top-up accepts foreign credit cards only.

What happens next

The culture ministry proposed 9 billion won in the 2027 budget for the pass, about three times this year’s amount, to expand it to five regional zones, according to the Korea Times. The proposal is part of a budget that still has to pass, so the zones are plans rather than launched products.

Choosing between the two versions

The reports describe the versions by length, not by price, since both cost 15,000 won. Pass 1 is a single-day zone ticket, so it fits a visitor who plans one intercity ride, for example a single one-way intercity trip. Pass 2 runs for two to five days and links to a Korail Pass discount, so it suits someone who will take several rail journeys during a longer stay. If you are not sure how many intercity rides you will take, count them on a map first, because the transit discount only helps on the rides you actually make.

A related campaign beyond Seoul

The Korea Tourism Organization also runs Unlock Your Korea: Go Local, which started on Wednesday, Oct 7 and runs through Dec 13, according to the Korea Times. It centers on gateways outside Seoul and a WOWPASS cashback for spending at local businesses. A separate guide on this blog covers the campaign, and the two programs pursue the same goal of moving visitors out of the capital.

A Busan trip with the pass

1. Decide how long you will be in Busan: one day suits Pass 1, and two to five days suits Pass 2.
2. Buy the pass on Klook or Webtour and read the listing for the exact discounts.
3. Pick up the optional physical card at a kiosk at Incheon, Gimpo or Gimhae airport or at a Seoul or Busan station, if you want one.
4. Choose your one free attraction from the list of 35 paid sites before you go.
5. Check which of the 50 partner merchants are near your route.

• Number of days in Busan decided
• Version chosen
• Free attraction chosen
• Card collected or skipped

Frequently asked questions