Pepero Day lands on Wednesday, Nov 11, and Lotte Wellfood has built this year’s campaign around Stray Kids. There are new seasonal packages with Stray Kids, Sanrio Characters and Ganadi, a gift for Korean shoppers who spend 30,000 won on Pepero, a Stray Kids single called November 11, and ads in Times Square that run through Nov 15.
What is on the shelf in Korea
Lotte Wellfood announced its Pepero Day lineup on Oct 14. The company describes it as 10 seasonal packages, and several of them are character collaborations. Stray Kids, which Lotte calls Pepero’s global ambassador, has two packs, in almond and white cookie. Sanrio Characters has four, featuring Hello Kitty, Pochacco, Cinnamoroll and Hangyodon, and Ganadi has a five-piece assortment. The rest are three gift-style sets: a six-flavor sampler, a four-piece carrier and a six-piece gift set.
Lotte is also bringing back Pepero Double Rich Salty Vanilla. It was a limited edition earlier in 2026, and it returns as a limited edition for Pepero Day. The Sanrio and Ganadi packs include character goods such as stickers and bookmarks.
| Line | What it is | What is in it |
|---|---|---|
| Stray Kids | 2 packs | Almond and white cookie |
| Sanrio Characters | 4 packs | Hello Kitty, Pochacco, Cinnamoroll and Hangyodon designs |
| Ganadi | 1 pack | Five-piece assortment |
| Gift sets | 3 packs | Six-flavor sampler, four-piece carrier, six-piece gift set |
| Returning flavor | Limited edition | Pepero Double Rich Salty Vanilla |
The gifts that come with a purchase
Two purchase promotions were announced with the packs. Spend at least 30,000 won on Pepero products and you receive a Stray Kids tarpaulin bag, a Stray Kids keyring and a Ganadi hand mirror. Spend at least 30,000 won including at least one Sanrio Characters product and you receive one of four Sanrio shopping bags, chosen at random.
The coverage does not give a price list, a list of stores or an end date for the gifts. Lotte Wellfood says the promotion schedule and how to collect the prize differ for each character line, and it points customers to Pepero’s official Instagram account for the details.
Because the schedule and the way to claim the prize change from one character line to the next, the official Pepero Instagram account is where Lotte says the details will be posted.
Stray Kids, the single and the ad
Lotte Wellfood named Stray Kids Pepero’s global ambassadors in May 2025 and renewed the partnership in April 2026. On Sept 10, at 1 PM Korea time, the group released a digital single called November 11 on music platforms worldwide. The Korea Herald reports that member Han wrote and composed it, that it has an upbeat band sound, and that its subject is the excitement of showing affection through Pepero.
The song sits alongside this year’s Pepero Day commercial. According to Lotte’s Oct 7 statement, as reported by Seoul Economic Daily, the ad passed 10 million views six days after its release. It comes in two versions, one built around a student and one around an office worker, and its message is a nudge not to hesitate on Pepero Day. It uses Seoul landmarks including Gyeongbokgung Palace and Cheonggyecheon Stream to show overseas viewers what the day looks like.
Where the campaign runs abroad
Lotte Wellfood says it is running Pepero Day marketing in many countries, and The Asia Business Daily lists the main ones. In New York the Stray Kids billboard in Times Square runs through Nov 15, the fourth year in a row Lotte has advertised there, starting in 2023. In Los Angeles there are digital outdoor and indoor ads at Koreatown Plaza through Nov 14.
| Market | What was announced |
|---|---|
| New York | Stray Kids billboard in Times Square through Nov 15 |
| Los Angeles | Digital outdoor and indoor ads at Koreatown Plaza through Nov 14 |
| Vietnam | Stray Kids ads at 14 Lotte Mart stores, sampling near universities and a pop-up at West Lake Mall in Hanoi |
| Kazakhstan | Photo booths and other activities at a major retail chain in Almaty on Nov 11 |
| Philippines | Special Pepero bundles and tasting events at S&R stores |
| Thailand | Discount and online promotions through major retailers |
| Taiwan | Special Pepero sets and commemorative items |
| Malaysia | Ads and displays at Kuala Lumpur International Airport duty-free shops |
| Other markets | Promotions planned in Peru, Ecuador, Australia and Germany |
The Pepero Day global campaign covered 35 markets last year, up from 15 in 2024, and Pepero exports rose about 25 percent in 2025 to 87 billion won, from 70 billion won a year earlier, the Korea Herald reports. In Korea, Lotte also says it will focus on major tourist areas so that visitors from abroad can try Pepero Day for themselves.
PLAY WITH PEPERO: the contest with a Seoul trip
Fans anywhere can join the PLAY WITH PEPERO social media event, in which you post a photo or video with Pepero on Instagram. Entries close on Feb 5, 2027. Lotte will choose 111 winners, 11 first-prize and 100 second-prize. The 11 first-prize winners are invited to a Stray Kids MEET&GREET in Seoul in April 2027, with round-trip transportation and a 2-night, 3-day hotel stay included.
Lotte is also working with YouTube on Pepero-branded digital gifts. The Asia Business Daily and NoCut News both report that it is the first time YouTube has launched gifts based on a brand’s intellectual property.
How to take part from where you live
- Stream or revisit November 11, the Stray Kids single released on Sept 10.
- If you are in Korea, look for the Stray Kids, Sanrio and Ganadi packs and add up your Pepero purchase toward the 30,000 won gift threshold.
- If you are in New York or Los Angeles, the Times Square billboard runs through Nov 15 and the Koreatown Plaza ads through Nov 14.
- Post a photo or video with Pepero on Instagram to enter PLAY WITH PEPERO before Feb 5, 2027.
- Follow Pepero’s official Instagram account for each character line’s promotion schedule and how to collect prizes.
- Nov 11 marked in the calendar
- Pepero’s official Instagram account followed
- November 11 added to a playlist
- Entry for PLAY WITH PEPERO planned before Feb 5, 2027
Frequently asked questions
When is Pepero Day 2026?
Nov 11, which falls on a Wednesday this year.
What is the Stray Kids Pepero song?
It is a digital single called November 11, released on Sept 10 at 1 PM Korea time. Stray Kids member Han wrote and composed it.
How do I get the Stray Kids tarpaulin bag and keyring?
In Korea, buying at least 30,000 won of Pepero products qualifies you for a Stray Kids tarpaulin bag, keyring and a Ganadi hand mirror. Lotte says details differ by character line and are posted on Pepero’s official Instagram.
Is there a Pepero Day event outside Korea?
Yes. Lotte lists Times Square in New York, Koreatown Plaza in Los Angeles, Vietnam, Kazakhstan, the Philippines, Thailand, Taiwan and Malaysia, with more planned in Peru, Ecuador, Australia and Germany.
Can I win a trip to Seoul?
The PLAY WITH PEPERO event offers 11 first prizes, each with a Stray Kids MEET&GREET in Seoul in April 2027, round-trip transportation and a 2-night, 3-day hotel stay. Entries close on Feb 5, 2027.
Which characters are on the packs?
Stray Kids, Hello Kitty, Pochacco, Cinnamoroll, Hangyodon and Ganadi.
Sources
- The Korea Herald: Pepero Day gets a Stray Kids soundtrack (Sept 10, 2026)
- Seoul Economic Daily: Pepero ad with Stray Kids tops 10 million views (Oct 7, 2026)
- The Asia Business Daily: Times Square ad for the fourth straight year (Oct 21, 2026)
- NoCut News: global marketing with Stray Kids ahead of Pepero Day (Oct 22, 2026)
- Green Economy Newspaper: 2026 Pepero Day season packages (Oct 14, 2026, in Korean)
- ER Economic Review: Pepero Day one month away (Oct 14, 2026, in Korean)
Facts checked against these reports on Oct 25, 2026.